Tell them; then convince them.

When writing a grant application you need to be direct.  Begin each paragraph with its main message. Then use the rest of the paragraph to convince them that the message is true. In the book we refer to this style as “assert-justify“. An easy way to describe  assert-justify style is “Tell them; then convince them”.

As I was writing this I thought of nine reasons you should adopt “Assert-justify” style in research grant applications.  The first four are concerned with meeting the needs of the reader – one of the guiding principles for writing with style. The remaining five are concerned with making the task of writing easier. Naturally I shall assert each reason and then justify it.

  1. Assert-justify style communicates more effectively with speed-readers, tired readers, and lazy readers.
    These readers will skim through your document. The neurology of eye-movements dictates that, provided you put blank lines between the paragraphs, their eyes will skip from paragraph to paragraph. They will read the first line of each paragraph. Thus they will read the assertions and get the headline messages. If they are inclined to disagree with the headline messages, they will dig down into the arguments that justify them.
  2. Assert-justify style makes it easier for diligent readers, such as referees, to examine your arguments in detail.
    Each paragraph starts by stating what the argument is about. This makes it very easy for the reader to find the arguments they want to examine. They never face the problem of wading through an argument wondering where it is heading.
  3. Assert-justify style makes it easier for the committee-member who has to present your grant to the rest of the committee.
    They can see at a glance what points you are trying to make. This makes it very easy for them to select the points that are most important and relevant for the committee, even if they don’t entirely understand them.
  4. Assert-justify style is more likely to engage readers who are bored.
    The conclusion is always the most interesting part of the argument. By putting the conclusion first you are more likely to entice them to read.
  5. Assert-justify style makes it easier to write an accurate summary.
    The assertions from each paragraph comprise a draft summary. If you want a shorter summary you may be able to leave some of them out.
  6. Assert-justify style makes it easier to write a good introduction.
    The assertions from each paragraph comprise the core of the introduction. You may need to add some linking text and some signposts.
  7. Assert-justify style makes it easier to write short sentences.
    You can write in simple, clear statements. You don’t need to frame them and qualify them.
  8. Assert-justify style makes it easier to write short paragraphs.
    In argue-conclude writing you have to spend a lot of words preparing the ground for the argument. If you start by asserting the point you want to make, you leap straight into the argument without spending any words.
  9. Assert-justify style makes it easier to write.
    I used to spend a lot of time staring at my screen wondering how to get started on each section. In assert-justify writing you can write the ten key sentences that start each sub-section of a grant proposal in an hour.

There are probably more and better reasons to write in assert-justify style. When I started writing this post a couple of hours ago I only had three!  If you have any doubts about whether assert-justify style is correct, it may help you to read Andy Gillett’s recommendations  on the Use of English for Academic Purposes blog.

Let me finish with an example of what I think you should avoid. This abstract of a funded grant application is short and clearly written but it is in argue-conclude style; consequently the piece of information that the reader most wants to know – what will the research project do – is buried away in the second half of a sentence in the last paragraph. A speed-reader would not see it.

These arguments were posted first on the Parker Derrington Blog.
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