So What?

Good grant-writers predict what their readers need to know in order to understand and support an application. This allows them to build their arguments in a smooth and compelling way. An outstanding application never leaves the reader saying ‘so what?’, ‘why?’ or ‘who cares?’

Every line of your application must pass the ‘so what?’ test (as well as the ‘why?’ and ‘who cares?’ tests). In brief, this means taking a few moments out to sneer at your own research.

Many researchers find this both difficult and frightening but the ‘so what?’ test is a powerful project development tool. There is no grant-writing alchemy that transforms a flawed project into an outstanding grant application. But asking ‘so what?’ will improve your project, your application and your chances of winning that grant.

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