Category Archives: Language and Style

Tell them; then convince them.

When writing a grant application you need to be direct.  Begin each paragraph with its main message. Then use the rest of the paragraph to convince them that the message is true. In the book we refer to this style … Continue reading

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Assert-justify Style:- Why and How?

Grant applications should be written in what we call assert-justify style. The first sentence in each paragraph carries the message of the paragraph. The sentence makes an assertion or statement. The remainder of the paragraph justifies or explains the statement … Continue reading

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Lacuna, hope and other words to avoid

Here are five common writing mistakes gleaned from a wide variety of real life grant applications: 1. Fancy synonyms such as ‘lacuna’, ‘felicitous’ and ‘finitude’ make your proposals both harder to read and harder to understand. 2. The language of … Continue reading

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